Internet advertizing on your TV

Media Sales Time Warner Cable is going to elaborate a digital platform, which will allow TV advertisers to promote their products and services online. Media Sales Time Warner has asked assistance from the live company Oak Interactive in order to build up a new digital platform, which will allow the use of television advertizing on the internet as well. Andy Meadows, the executive of Interactive Live Oak has declared that this platform will help online advertisers to use their video advertisements within the television space.

The service, which has no name now, is to be released in September and it will be used for the beginning on two markets in the USA, then regionally and nationally if it is successful. The initiative Cable Media Time Warner Sales belongs to the tendency of media companies to build up a system of posting video and audio ads both on traditional media supports and on the internet. At the beginning of this month, Spot Runner, the operator of an online platform who used to offer local advertisers the possibility to make and release video ads during TV programs has increased his investment with 32 million dollars in order to extend his business .

Media Exchange SoftWave company which offers the advertisers the possibility to purchase broadcast space from radio or television channels via an online interface, has recently announced its first important partnership with the advertising agency Zimmerman Advertising, belonging to Omnicom Group.