Just imagine…

Just imagine that you watch an episode in the archive of the internet of the series « Desperate Wives » and click on Eva Longoria’s jumper. A single click can let you know the name of the designer, which appears together with a code of information, which allows you add that item of clothing to a shopping basket, and buy it after watching the film. Popular TV series generate a significant income by placing products in shows, but up to now, no viewer could buy clothes or get information about a new car without long research. Now, with a mouse click you can buy a jumper like the one belonging to Eva Longoria in “Desperate Wives” and it can be delivered at home in a few days.

Broad Ramp will release and demonstrate this new e-commerce platform, video integrated, that Nakagawa has called an amazing high definition video solution, on the occasion of the conference next MEDIA on 8 -10 June, in Banff, Canada.

Video e-commerce of Broad Ramp offers new levels of information and interactivity for placing products without interrupting TV online entertainment of the user. For example if a car producer offers the newest cars to a popular TV show, the video e-commerce platform Broad Ramp can allow the interested user interact with that model in order to help him in his purchase decision. Clicking on the car, somebody can find out the dealers address, the availability of the car, its color and financing options, said Sean Darwish, chief technology officer of Broad Ramp.