Internet advertizing on your TV

Media Sales Time Warner Cable is going to elaborate a digital platform, which will allow TV advertisers to promote their products and services online. Media Sales Time Warner has asked assistance from the live company Oak Interactive in order to build up a new digital platform, which will allow the use of television advertizing on the internet as well. Andy Meadows, the executive of Interactive Live Oak has declared that this platform will help online advertisers to use their video advertisements within the television space.

The service, which has no name now, is to be released in September and it will be used for the beginning on two markets in the USA, then regionally and nationally if it is successful. The initiative Cable Media Time Warner Sales belongs to the tendency of media companies to build up a system of posting video and audio ads both on traditional media supports and on the internet. At the beginning of this month, Spot Runner, the operator of an online platform who used to offer local advertisers the possibility to make and release video ads during TV programs has increased his investment with 32 million dollars in order to extend his business .

Media Exchange SoftWave company which offers the advertisers the possibility to purchase broadcast space from radio or television channels via an online interface, has recently announced its first important partnership with the advertising agency Zimmerman Advertising, belonging to Omnicom Group.

The television of the future is right here

More than one thousand participants at the media fair in Amsterdam have done their best in order to prove the 40,000 visitors awaited that we, humans are actually farther than we imagine from the technique and science point of view. Of course, we can imagine that we can get even farther.

IBC, which stands for, International Broadcasting Convention, is held every year in the autumn, in Amsterdam, at RAI Congress Centre, at it gathers almost everything in the world related to creation, technology and media distribution, culminating with internet television opportunities..
For a visitor who has no knowledge in the area, the impression can be overwhelming. However, there may be professionals too, who may be impressed at least by the outcome of their competitors! We can say that there usually are some outstanding stalls belonging to experts, to great companies, whose demonstrations are live, are animated, where you can take part in conferences and enjoy cocktails according to the budget of each participant.

In addition, participants have offered plenty of promotional materials from a lollipop to personalized boxes of chocolates or the popular anti stress ball. By the way, even IBC companies must manage the problem of daily stress. Maybe internet television facilities can offer a helping hand in this case.

Great expectations have been directed towards HD television, in the domain of broadcasting. You can see at the fair in Amsterdam exciting demonstrations concerning the production of programs in HD, their transmission, distribution and even their storage so that you are more and more convinced that high dimension television is not a science fiction approach. And internet television can replace soon your old TV programs.

The future of the television is online

If it is online, it is internet and if it is on TV, this television is a normal one? We do not want to create confusion, but we want to tell you some opinions concerning internet television. First, the greatest problem of the television, in its competition with the internet is lack of bidirectional communication (there are some trials in Italy where users can vote via remote control during different programs which use this facility).

Here is how we can see the solution of this problem through a video transmission protocol, using the internet connection. Thus, via the same wire can be received data, together with the broadcast itself. The televisions of the future could offer the user the possibility to address questions live to a person who is invited in a program, to create your own program and to watch a program whenever you want.

Now the problem is represented by internet connections, which in general are not quick enough in order to allow the watching of a high quality video stream, at least in some areas of different countries of the world. However, there are televisions, which do not consider problems. Their focus can be on simple approaches, like games, IT news, and even a little media.

They may appeal to gamers all over the world because it is necessary guidance considering the multitude of games released on market. After online television becomes an everyday reality, you have to purchase a proper remote control in order to enjoy your comfort.

Skype Television

Janus Friis and Niklas Zennstrom, who have founded the service of communication via internet, called Skype, will release the next year an international service of internet television.

The two visionaries have reached the final stage of launching the new service of global television, which will be supplied to the consumers via a broadband network. The service, which will be supported by advertizing, will offer the customers high definition programs and the opportunity to personalize the programs schedule.

Called «The Venice Project, » it needed considerable investment, a huge amount of the 2.5 billion dollars, which Skype founders got last year, on the taking over of the company by the online bidding site eBay, being blurred by the new application in the domain of television.

Unlike other similar services like YouTube or video on demand sites “The Venice Project” will offer only the programs of conventional channels, but at high standards, offering in the same time the possibility to watch a full screen image. The service will use the peer-to-peer technology, which allows files sharing between users, without the necessity of a central server.

The new service is already tested by about 6,000 users, “The Venice Project” having offices in Holland, London, New York, and Toulouse, but its owners have not concluded yet contracts with any of the great media companies in order to supply video materials. However, it appears that Warner Music is interested in this project, and they want to create specialized channels for some of the artists that they represent.

Niches and sport programs

The favorable difference for online televisions could be made by TV formats, which can benefit from a greater freedom concerning creativity, compared to classical television. However, a strong point can be represented by life sport programs.

Some internet television is going to release live streaming services. Actually, they may negotiate in order to broadcast life streaming sport competitions. They usually have a fixed budget and they are willing to pay in order to offer their public live high quality sport programs. Moreover, internet televisions can offer live a TV format like a reality show. Besides, they may plan to release more niche channels, for example appealing to mothers.

There are live broadcast plans in the domain of sport as we have already mentioned and they will broadcast exclusively sport programs. The good news is that now subscription is not necessary on the market of live broadcast. For example, matches in the first league have been broadcast live and they have had about 300 users per match, which is quite few.

Therefore, one can get to an agreement between classical television and online television. Whether resources are used wisely, a couple made of classical television and internet television will become a highly successful media product. Accordingly, many internet televisions can function based on partnership with classical televisions. They can promote each other with no restrictions. In addition, internet televisions can purchase the right to broadcast for example the first league matches and production rights can be acquired by partnership with classical televisions.

Who fears online television?

When classical television was invented, called today offline television, great corporations, like Radio Corporation of America (RCA), which owned the most powerful American radio network implemented the television system.

We will not get in the heated polemics of television beginnings based on intellectual propriety robberies, out of which some were solved only in the 90’s. The idea of the beginnings was integrated in the next exclusive rapport: only those televisions, which have license, can emit mass messages. This protocol exists even in today’s offline television and does not request any explanations.

Like an arch over time, the year 2007 has brought with it the visible switch to the online system of television. It is a process, which requests time, but reported to the first years of television, the development of the online system of television situation gets some paradoxical shades, which are promoted by the internet. In the spirit of the joke: “free of charge is cheaper!” the internet gives a great freedom of speech and in the first place breaks the monotony of emission licenses. Today, anyone has access to the technology, and with a little creativity, you enter the competition with the industry giants.

For now, the online television concept in some countries has not passed the experimental phase. In addition, when it is not an experiment anymore, the great players of the media market will find the solution to make the online extremely profitable for them like is the offline television now.

The explanation that the online represents the future, but does not have the impact of the classical television, does not have the same meaning for everyone. As there are multimedia sites with daily audience, higher than that of classical television, the fear should be directed towards the classical television.

Click on

The remote control, a means of relaxing and pain for our thumbs in the same time, has just found a strong competitor, the mouse. Television can find a new age of glory in dot com for example, as online televisions represent a solution for those who are looking for a specialized TV production.

Video productions on requirement and creativity are only two of the advantages of online television compared to classical one. Moreover, the possibility of watching specialized productions irrespective of the moment of their broadcast via the classical format, as well as the comfort offered by the monitor of the computer, which attracts our attention more and more time a day, represent obvious advantages of online environment compared to classical television.

Classical television will be overwhelmed as far as creativity is concerned. In different countries, online televisions have varied content 100% original. When a new internet television is founded, investment is directed towards software, hardware, TV production equipment and television formats.

According to statistics, internet television audience is made of people of ages between 15 and 35 years, having a purchase power above average – access to broadband is a proof in this case. There is a preconceived idea that online environment does not attract high quality audience, which is obviously false.

An internet television team can have about 50 employees, out of which 15 are in general responsible for television production, the rest of them are employed in the IT department, and they can have offices in more cities of a country. Moreover, online television benefits from the contribution of more correspondents.

No more ads

Advertising is overwhelming nowadays; therefore, we can be afraid of the coherence of humankind able to broadcast the end of the world live on CNN, branded by.

It would be a great joy for most of us if internet televisions were more popular, for the simple reason that they would not broadcast the advertisements, which really govern contemporary offline televisions.

Sometimes advertising becomes a revolting thing as we can say that this world is not dominated from the media point of view by political systems, but by advertising.

If we were to consider offline televisions today, we can say that they are not correct as far as advertising is concerned, because the viewer must feel that he or she has gained something after watching a TV spot, or they can say they gain nothing but anger.

We live in a world of direct advantages, for instance if we watch an advertisement on the mobile phone, we may know that we can have a discount for our conversations or we can even talk with no fee, or at least watch an advertisement related to our area of interest.

If we want to watch a cookery program on the topic on how to make pancakes using goat milk, we may expect to watch an ad referring to the best goat milk, not to life insurance, because we may not think of life issues at that moment. We only want to eat something nice…

To conclude, internet television can be a helping hand in the case of nightmare like advertising…

Internet television, a second life

There is in psychotherapy an experimental technique through which you must play your own role on a stage, and you must do it really, in the manner you used to perform role-plays when you were a young student.

For example, if you consider yourself Napoleon, the therapist is inviting you on a stage, is offering you generals, army and possibly a Josephine, depending on the therapist. This exercise helps the patient get back on Earth, be aware of real reality, not the virtual one.

If you think further of this exercise, it can have more impact upon the so-called normal people’s lives, which can have the surprise that they really do not know themselves; they do not know what their role is in their everyday life, both for themselves and for the others. Internet television can help you make the difference between natural and artificial and use virtual reality for your own benefit.

Nowadays, online television can offer us a second life, it can make us leave for a while real reality and create virtually another ego which sometimes can be even better than you are.

The good news in the case of internet television is that this new life for many people can be a new chance or a second one. Therefore, some internet television people have just started to adapt programs for avatars.

These television people would have been curious about what internet television fans would choose: classical system development or development with second life broadcast as well…

Bill Gates versus Nostradamus!

Have you ever thought that there can be any connection between Bill Gates and Nostradamus? Well, there is one! Nostradamus used to guess how things will evolve in the future, while Bill Gates is able to predict on the basis of present hints!

Have you ever thought which of the two can be more efficient for mankind? Most of the representatives of the new generations can simply state that Bill Gates is, because he can get money out of his predictions.

Therefore when Bill Gates has declared that the future of television lies in the internet, then many bright people have realized that the internet is not only an option for media, but it is as well an unmatchable resource of business for anybody who really wants to earn money without much effort.

When BBC has purchased his first broadband transfer satellite, experts in the area have started to change the television location according to the broadband flux.

To continue with, in most of the other countries the evolution of online television will depend on technology, but not too much, whereas it will really depend on an administrative element called infrastructure. If there are more and more homes having broadband connection, online television will become more and more powerful.

Since 2011 it is expected that all cable companies will broadcast only digitally bringing into the house via the same fiber internet, television and telephone.

Since that moment, any independent television online will be able to enter consumption packages of cable companies, making independent business grow considerably.

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